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Videos

A New Framework for Interpreting Repurchasing Behaviour

Understanding the purchase journey is one of the most important and popular research topics in modern marketing research. The funnel model, which describes a consumer's purchase process by breaking it down into critical stages, has been the dominant...

Catalogue: Asia Pacific 2023 - Innovation
Author: Yongtae Park
November 22, 2023
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Citation

Park, Y. (2023a, November 22). A New Framework for Interpreting Repurchasing Behaviour . ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/a-new-framework-for-interpreting-repurchasing-behaviour--12316


Videos

Gen Z: Some like it old

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}li.li1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}span.s1 {font: 10.0px Menlo}ul.ul1 {list-style-type: disc}In this presentation you will learn: The story...

Catalogue: Fusion 2019
Authors: Benjamin Simmenauer, Charles Mezerette
Companies: respondi, leboncoin
November 10, 2019
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Citation

Simmenauer and Mezerette (2019a, November 10). Gen Z: Some like it old. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/gen-z-some-like-it-old-10860


Videos

Videometrics to the rescue

NAILBITER Videometrics offer a truly unique step forward for video-based quantitative research. By confronting the obstacles faced by traditional surveys, video represents a new option for researchers and marketers to see and hear their shoppers....

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Yelena Idelchik, Amishi Takalkar
Company: NAILBITER Inc.
November 11, 2018
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Citation

Idelchik and Takalkar (2018a, November 11). Videometrics to the rescue. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/videometrics-to-the-rescue


Videos

Measuring todays shopper

There are a plethora of techniques available to researchers to understand shopper behavior but what are they and how do they work?

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Danielle Pinnington
June 6, 2018
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Citation

Pinnington, D. (2018a, June 06). Measuring todays shopper. ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/measuring-todays-shopper


Videos

Delighting the shopsumer in the instant gratification world (Spanish)

Internet/Digital is no longer a question; it's a fact: Mobile and social aren't emerging, but merging through consumers who have become part-time marketers, who understand and expect brands to be honest and fast. For shopsumers speed, knowledge...

Catalogue: Latin America 2016: Research Renovation
Author: Edwin Taborda
June 15, 2016
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Citation

Taborda, E. (2016a, June 15). Delighting the shopsumer in the instant gratification world (Spanish). ANA - ESOMAR. Retrieved May 10, 2024, from


https://ana.esomar.org/documents/delighting-the-shopsumer-in-the-instant-gratification-world-spanish-